854 Privacy Policy – Malaysian User Data Protection

1. Information We Collect

When you register and use the 854 platform, we collect several categories of information to ensure our services function properly and securely. The types of information we collect are as follows:

Account Information

During registration, you provide a username, email address, password, and basic demographic details. This information is used to create and manage your account, as well as to facilitate identity verification when required.

Payment Information

To process deposits and withdrawals in MYR, we collect the necessary details such as bank account numbers or e-wallet information. Full card numbers are not stored in our systems — all transactions are processed through secure third-party payment processors.

Device & Browser Information

We automatically record your IP address, device type, operating system, browser version, and screen resolution. This technical data helps us optimise platform performance across the range of devices used by Malaysian users, including Android smartphones and iPhones.

Usage Data

We record in-platform activity such as games played, session duration, betting history, and pages visited. This data is used to improve the user experience, identify technical issues, and prevent fraudulent activity.

2. How We Use Your Information

854 uses the information collected for the following legitimate and necessary purposes:

Account management: Creating, verifying, and maintaining your user account securely.
Transaction processing: Managing your MYR deposits, withdrawals, and account transaction history.
Platform security: Detecting and preventing fraud, unauthorised access, or system misuse.
Service improvements: Analysing usage patterns to improve the interface, performance, and available game selection.
Important communications: Sending account-related notifications, policy updates, or important transaction information.
Legal compliance: Meeting the legal and regulatory obligations applicable to the platform's operations.

We do not use your data to send promotional materials from third parties without your consent. Any marketing communications from 854 itself can be unsubscribed from at any time through your account settings.

3. Cookies & Tracking Technologies

The 854 platform uses cookies and similar tracking technologies to enhance the user experience. Cookies are small text files stored in your browser when you visit our website.

Types of Cookies Used

Session cookies: Keeping you logged in during an active session so you don't need to sign in again each time you navigate to a new page.
Preference cookies: Remembering your language, region, and display preferences for a more personalised experience.
Analytics cookies: Collecting aggregated data on how users interact with the platform — this helps us understand which pages are visited most frequently and where users encounter issues.

You can manage or block cookies through your browser settings. Please note, however, that blocking certain cookies may affect platform functionality, including the ability to stay logged in.

4. Data Storage & Security

854 takes appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction.

All data transmitted between your browser and our servers is protected with SSL/TLS encryption — visible as "https://" in your browser's address bar.
Account passwords are stored in a hashed format that cannot be read directly — not even by 854's internal staff.
Access to user data is restricted to staff who require it to carry out their specific responsibilities.
Our systems are continuously monitored for unusual activity and security threats.

Active account data is retained for as long as your account remains active. Following account closure, data required for financial records or legal compliance will be kept for the period prescribed by law before being securely deleted.

5. Sharing Information with Third Parties

854 does not sell, rent, or trade users' personal information to any third party for their own marketing purposes. However, there are a limited number of situations in which we may share user data:

Payment processors: Details required to complete MYR transactions are shared with our selected payment processors — who are bound by strict confidentiality agreements.
Technical service providers: Companies that help operate the platform's infrastructure (such as server hosting and analytics services) may only access the data necessary to perform those specific services.
Legal requirements: We may be required to disclose certain information if directed by a court order or competent authority.

In all of the above cases, data sharing is limited strictly to what is necessary, and any third parties involved are required to uphold data protection standards consistent with our own practices.

6. Your Rights as a User & How to Contact Us

As a 854 user, you have the following rights regarding your personal data:

Right to Access

You may request a copy of the personal information we hold about you at any time.

Right to Rectification

If your information is inaccurate or incomplete, you may request a correction through your account settings or by contacting customer support.

Right to Erasure

You may request the deletion of your personal data, subject to legal obligations that require us to retain certain records.

Contact Us for Privacy Enquiries

To exercise any of the above rights or for enquiries regarding this Privacy Policy, contact the 854 support team:

Email: [email protected]

We will respond to privacy enquiries within 5 business days. Any changes to this Privacy Policy will be published on this page with an updated revision date. Your continued use of the platform after changes are published constitutes your acceptance of the updated policy.

854 Privacy Policy – How We Protect Your Data